The Element Advertising Company

Background: O.K. here's the deal, you will pick an element from the Periodic Table. Your group must run an ad campaign for this element, promoting its beneficial qualities & uses. Youíre trying to make the community (your school) find your element appealing. Your target audience is the school including fellow students (throughout the building), teachers, hall monitors, all the way up to and including your principal. At the end of your campaign a survey will be given throughout your teacherís classes. No one else in your class will have your element, so it's in your hands.

Problem: What are the positive and negative attributes of your element?

Materials: Just about anything that gets your teacher's approval.


  1. After you find all of your group members you must develop a company name and logo. Your company name and logo must appear on every ad you do.
  2. Next you must pick an element and get it approved by your teacher. (Decide quickly...First come first served!)
  3. You must then decide upon jobs that each group member will take on within your group. Click here for job descriptions and responsibilities. After you have chosen your jobs, on one piece of paper submit your individual jobs. Also make sure that everyone puts their signature on the bottom of the page to acknowledging their responsibility to the company.
  4. Next you need to research your element. Here are some good places. Web Elements  Element History  Web Elements for Scholars  Encarta  Chemicool  and my favorite How Stuff Works
  5. Then you must follow the list of responsibilities and do your part to promote the element. It is expected that if at certain times you have fulfilled your job and have nothing to do you will help the others within your company.

Job Descriptions of Individual Responsibilities

The group in each class that receives the best public opinion will automatically receive an "A" for a group grade. All individual grades are pending the completion and quality of the individual work.

Position (Job)

Job Description


Your teacher serves this responsibility for all groups.


Must report the entire daily progress for the entire group to the CEO. This is done through a daily log handed in at the end of the project. This person also serves as group leader and should be the only person asking the CEO company duties & problems. The group leader will also be responsible for presenting the companies total work in a presentation given the final day of the project. This person also serves all the other personnel when help is needed (job one) and fills in if a group member is absent.

Research and Development

This position serves the purpose of data collector. They are to become an expert on all the potential beneficial properties and uses of the element. They will have to coordinate with the ad guru when developing ads. At the end of the project a 1 page paper stating the benefits and uses of the groups element must be handed in.

Advertising Guru

This person is in charge of all posters, commercials, flyers, etc. This person can get help from other members in the way of ideas and placement of ads. This person is responsible for at least 3 visual displays that must be in the final presentation.


This person is responsible for typing all work. This can be done in the computer lab, library, or at home.