|Virtual Reality Devices||Augmented Reality Devices in Retail|
|Virtual Reality Games||Augmented Reality Games|
Virtual Reality, VR, is a computer-generated simulation in which you can immerse yourself into a real-life environment or situation. By stimulating the users vision and hearing, VR can make them feel like they are experiencing the simulated reality firsthand. An example of VR can be Facebook’s Oculus. Oculus is used for two different applications. One application is to enhance an imaginary reality for gaming and entertainment. The second application is creating a simulation of reality where people can practice beforehand to enhance training for real life environments. These environments can include things like flight simulators for pilots. Virtual Reality Modeling Language (VRML) is used to create a series of images, and specify what kinds of interactions are possible. When using a VR headset, it will leave you blinded to the current world and bring you somewhere else. You are able to go anywhere in the world and do anything you want with VR so it can be very useful to someone who doesn’t have the luxury to do what they want to in real life.
Augmented Reality, AR, layers computer-generated enhancements on top of an existing reality to make it more meaningful because of its capability to interact with it. AR can be developed into apps on mobile devices and merges the real world with digital components. It can be used to pop out 3D emails, photos, text messages, as well as display score overlays on telecasted sports games. It adds graphics, sounds, haptic feedback, as well as smell to the natural world as it exists. One of the most popular examples of Augmented Reality would be Pokémon Go. In this phone game, you could see the Pokémon in front of you while being able to interact with it by trying to catch it. Pokémon Go was one of the first major examples of a mass market acceptance which infiltrated our daily lives.
Augmented Reality and Virtual Reality are both similar because they give us the ability to change our perception of the world and your surroundings. However, they differ because of the perception of our presence. Virtual Reality allows us to be somewhere else in the world by using googles, like Oculus Rift. Augmented Reality takes your current environment and adds something to it. Apple seems to be very interested with Augmented Reality and are investing in that space. Unlike Virtual Reality, which closes the world out, Augmented Reality allows for improvement to what is already happening.
Virtual Reality can enhance your senses by placing you in a different setting. An example of this would be bringing you onto a roller coaster. Although you aren’t there in person, the Virtual Reality goggles trick your mind into thinking that you are there. Some users reported feelings of movement as they are on the roller coaster within the virtual environment. Augmented Reality simply “augments” your current environment, usually with clear visors. Samsung is close to introduce its Monitor-less Augmented Reality Glasses. These glasses would be able to connect to PC’s and phones through WIFI and replace the screen on those devices.
Ronzio, Jonathan. “What Is the Difference Between AR and VR? A Lesson in Altered Realities.” Cramer, Cramer, 19 June 2017, cramer.com/story/the-difference-between-ar-and-vr/.
“10 Examples of Augmented Reality in Retail.” Creative Guerrilla Marketing, 17 Mar. 2014, www.creativeguerrillamarketing.com/augmented-reality/10-examples-augmented-reality-retail/.
“Virtual Reality vs. Augmented Reality.” Augment News, 6 Mar. 2017, www.augment.com/blog/virtual-reality-vs-augmented-reality/.